Monugrid Memorial Assurance Plan
The Perpetual Care Gap Has a Solution.
MMAP is a self-funded program that creates a dedicated maintenance reserve for memorial stability — generating new revenue for your cemetery while guaranteeing lifetime adjustments for families at no future cost to them.
The Concept
A Dedicated Funding Model
Cemeteries have long relied on Perpetual Care Funds for general upkeep. MMAP applies the same concept specifically to memorial stability — creating a dedicated, self-sustaining silo of funding that covers foundation adjustments for life.
It's embedded into every burial plot sale as part of the memorialization portion — not as an add-on, not as an upsell. It's simply the new standard.
How MMAP Works
Simple to Implement. Powerful Long-Term.
The $250 MMAP fee is embedded into burial plot sales as part of the memorialization portion — not separated into perpetual care percentages. This ensures cemeteries retain the full amount in a dedicated silo.
Embed the fee
A $250 MMAP fee is included in every burial plot sale — integrated as part of the memorial installation charge, not as a separate line item subject to perpetual care percentages.
Build the reserve
The $227 net return per memorial flows into a dedicated MMAP maintenance silo at the cemetery level. This reserve is used exclusively for MonuGrid-based memorial adjustments, labor, and upkeep.
Guarantee lifetime adjustments
Families receive a lifetime assurance that their memorial will remain stable and dignified — with no future out-of-pocket costs for resetting or re-leveling. Ever.
Sustainability Commitment
Benefits for the Cemetery.
Peace of Mind for Families
The $250 MMAP fee is embedded into burial plot sales as part of the memorialization portion — not separated into perpetual care percentages. This ensures cemeteries retain the full amount in a dedicated silo.
New revenue channel
A simple $250 embedded fee generates immediate, predictable revenue per memorial — without relying on future failures or add-on sales. Scalable with your volume.
Reduced future liability
Stop chasing families for re-leveling costs. MMAP creates a funded reserve that covers hazardous memorial situations — even when families can't be reached.
No future cost burden on families
Families receive a lifetime assurance that the memorial they've invested in will remain stable and dignified — protecting them from unexpected out-of-pocket costs for generations.
Predictable, self-sustaining funding
No relying on operating budgets for memorial maintenance. The MMAP silo funds itself through normal plot sales — creating financial predictability across your operation.
The Financial Case
MMAP Protects Your NOI
and Modernizes Your Service.
By embedding the $250 fee into the memorialization portion of the sale, cemeteries protect their Net Operating Income while creating a new industry standard for long-term memorial care.
The MMAP maintenance silo enables your cemetery to maintain, adjust, or re-level any MonuGrid-based memorial — covering staff labor and equipment costs — without touching your daily operating budget.
Because not all cemeteries operate at the same volume, IOWAT provides custom revenue and profit projections based on your specific memorial installation counts.
- $227 net return per memorial retained in full
- Eliminates the need for third-party resetting contracts
- Covers hazardous memorial situations even without family funding
- Scales automatically with your burial volume
- Full launch kit provided — brochures, sales training, objection handling
Turn Memorial Maintenance
Into a Funded Program.
Request an MMAP overview or book a strategy call — we'll walk you through the program and build a projection for your operation.